Star Jalsha Movies is an Indianpay television channel owned by Star India.^[1][2] It was launched on 16 December 2012 as a sister channel of Bengali-language network Star Jalsha.^[3] It launched its own HD feed on 14 April 2016.

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• 2Programming

Launch[edit]

Star India had a television channel Star Jalsha (launched in September 2008) which became very popular and one-stop destination for Bengali movie viewers to watch their favourite Bengali films on television. The success of Star Jalsha and also the overwhelming demand of Bengali viewers encouraged Star Network to launch an all-day long Bengali movie channel and they decided to launch Jalsha Movies^[4]. Jalsha Movies was launched on 16 December 2012 by STAR India. At the time of launch of this channel there were two more Bengali language movie channels Sony Aath and Zee Bangla Cinema. For the launching campaign, they put 400 promotional hoardings in Kolkata.^[1] The launching campaign was created by Ogilvy & Mather, Kolkata.^[1]

Ventilatore da soffitto con luce collegamento. Kevin Vaz, president and general manager, Star Jalsha, and president - ad sales, Star India, told in an interview–^[1]'We'll have a good mix of advertisers right from the first day of going on-air and all these advertisers are positive that the channel will be a huge hit.'

Mahendra Soni of Shree Venkatesh Films felt the launch of the channel was good for the entertainment industry of West Bengal. Bengali film producer Srikant Mohta talked about the vast choices the channel offered and he felt the channel would be a delight for audience.^[4] The first film to telecast in the channel was Awara.^[5]

Programming[edit]

Sports[edit]

• ICC World Cup 2015 (Bengali Commentary)
• I-League (Bengali Commentary)
• ISL (Bengali Commentary)
• Vivo IPL (Bengali Commentary)
• Hero Super Cup (Bengali Commentary)

References[edit]

1. ^ ^abcd'Star bets on Bengali blockbusters with Jalsha Movies'. Campaign India. Retrieved 16 December 2012.
2. ^Laghate, Gaurav (11 December 2012). 'STAR to launch Bengali movie channel Jalsha Movies'. Business Standard India. Business Standard. Retrieved 16 December 2012.
3. ^'STAR Jalsha to launch new Bengali movie channel, 'Jalsha Movies''. Media Avatar. Retrieved 16 December 2012.
4. ^ ^ab'STAR Jalsha to launch new Bengali movie channel, 'Jalsha Movies''. Media Avatar. Retrieved 16 December 2012.
5. ^'Star Network to launch Jalsha Movies'. Exchange4Media. Retrieved 16 December 2012.